sacramento guitar society promotes classical guitar through concerts, community programs, and education. their old branding didn’t really reflect the quality of what they were doing—it felt dated, inconsistent, and a bit disconnected from the audience they were trying to reach.

the goal was to create a visual identity that respected the tradition of classical guitar while feeling approachable and current.

i redesigned the logo to echo the form of a guitar without being too on-the-nose. paired it with a serif typeface for a sense of history, and built a minimal color palette.

i also created templates for programs, flyers, and digital content so the team could keep things consistent moving forward.

the deliverables: logo suite with horizontal, stacked, and icon-only formats, typography and color guidelines, internal and external marketing collateral, style guide.

the result: a clearer, more unified identity that helps them reach new audiences while staying true to who they are.