to get this lens funded, we started three years before it was even created. these small bespoke production runs always work better when trust has been built up over time through various social media channels.

the niveau wiggle lens is the first of it’s kind. a focusable, aperture adjusting, stereoscopic wiggle lens. then design behind the graphics reinforce the bold character of the looping wigglegrams, and the three lenses that capture those photos.

marketing was done primarily through social media photo and video posts, with email marketing as a follow up. channels like reddit and instagram helped to build clout and authority. then emails would reinforce the call to action — supporting the lens.